It goes without saying that technological evolution has fuelled every major business revolution, from agrarian to industrial. But every major business shift was spurred on by innovations that were seemingly unpredictable, yet visible to those with keen foresight. I’ve been reading some of the ideas emanating from the corridors of The Dashis Group recently and they echo with a number of my own thoughts on the subject of Social Business Design:

“Content and data are everywhere. People are creating and curating content like never before. As data storage becomes cheaper, businesses are storing, archiving and mining more data than previously possible. The increasing openness of APIs and data portability make more enterprise data available for both consumers and employees to consume. Free flow of data also allows business partner relationships to be readily analyzed and optimized.”

Exploiting these trends requires more than simply adopting new technologies. It requires forward-looking organizations to embrace change, mapping these trends to the strategic goals of the business.