I was listening to Arnold Schwarzenegger on an international news channel this morning, talking about how he was going to rebuild California’s ‘INFO-STRUCTURE’.  His excruciating but nonetheless entertaining mispronunciation of infrastructure made me think that this is the perfect term to describe how OSMO® works – delivering an information extraction and transfer superhighway.

The term ‘infrastructure’ typically relates to physical and organisational structures needed for the operation of a society or enterprise or the services and facilities necessary for an economy to function. The term is generally applied to technical structures that support a society, such as roads, water supply, power grids and telecommunications –  all of which, just like OSMO®, are designed to determine and organise the most effective flow from point to point.