Gartner, always one to beat the rush, tends to predict their strategic technologies earlier than most. One of the strategic technologies heralded for 2010 is ‘Advanced Analytics’.

Optimisation and simulation is about using analytical tools and models to maximise business process and decision effectiveness by examining alternative outcomes and scenarios, before, during and after process implementation and execution. Gartner describes this as as a ‘third step’ in supporting operational business decisions.

“Fixed rules and prepared policies gave way to more informed decisions powered by the right information delivered at the right time, whether through customer relationship management (CRM) or enterprise resource planning (ERP) or other applications. The new step is to provide simulation, prediction, optimisation and other analytics, not simply information, to empower even more decision flexibility at the time and place of every business process action. The new step looks into the future, predicting what can or will happen.”

Using our new product, ‘CashCaster’, we can now build a picture that will predict the cash flow and funds flow movements of a business in the coming 30 to 60 days. The information produced by OSMO^® identifies if that business is right to move from conventional funding to asset based lending and the forecast effect on the cash flow and funds flow.

Advanced Analytics – sounds like ‘Cashcaster’ to me!