OSMO

Information v Insight

In February, I wrote a book review on “Analytics at Work: Smarter Decisions, Better Results.” Since then, I have been tracking other commentator’s reviews. I particularly  enjoyed this post on CIO Zone by Lisa Yoon:

“There’s a difference between information and insight, as the book illustrates early on. Information tells you what happened; insight examines how and why it happened. Information is the skinny on what ‘s going on now; insight proposes what actions to take next based on the current situation.”

The reality is we need both – without accurate, recent information, it is extremely unlikely we will gain the level of insight we require as the basis for executive decision-making.