A number of people have asked me where the name OSMO® comes from.

We feel that the scientific term, ‘Osmosis’, is a powerful way of describing the extraction and transfer of customer financial information with effortless transparency.

One dictionary definition is the “diffusion of fluid through a semipermeable membrane from a solution with a low solute concentration to a solution with a higher solute concentration until there is an equal concentration of fluid on both sides of the membrane.”

The fact that the information sent from the borrower’s accounts package is  equal (identical) to the lender’s information following the transfer, highlights the accuracy and efficiency of the process.

The effortless nature of the assimilation or absorption also works in a more familiar context, e.g. “she learned French by osmosis while residing in Paris.”

For the want of sounding like Stephen Fry in an episode of QI, continuing with the etymological theme, Osmosis has its roots in the Greek, ‘endosmos’, ‘to push’.