Some time ago whilst we were preparing a Q&A for Business Money magazine, Charlotte asked all the members of our team the following question: “What is it that makes you get up in the morning?”.

Here are just a few of the comments that ended up on the cutting room floor (but are otherwise completely unedited!).

“This is a company where every individual can, and does, make a difference. There is individual and collective pride in our delivery and services across the board. With this ‘in common’ and company attitudes and objectives, the team strength, delivery turnover and quality is consistently exceptional.”

“No two days are the same here at Vision Critical. That’s what makes it exciting and challenging in the same breath. There are always new developments to get creative with and existing projects to support and develop. Keeping on top of such a fast reacting and growing business is my main challenge and one which means there’s no chance of a gentle start to my mornings!”

“At grass roots level, the business functions because of the strength we have between different areas of the business and different members of the team. There is a tangible loyalty that we all share at Vision Critical, I get up in the morning because I share that with everybody else. Oh, and because my alarm clock goes off…”

A culture of innovation is just one way of describing what I believe we have here. It goes a lot deeper than that as these comments reveal and that speaks volumes for the individual and collective motivations, commitment, quality and energy of our team. Next week, I will write a few more thoughts on our particular take on innovation and what it means to us and our clients.