Vision Critical has appointed Charlie Ramsay to the newly created position of marketing executive. Charlie recently graduated from University College for the Creative Arts, with BA (hons) in advertising & brand management, specialising in strategic planning. Reporting to Oliver Chadwick, Chief Executive of Vision Critical, Charlie’s responsibilities include the development of marketing and business plans, brand guidelines, presentations, the analysis of new markets, together with direct and channel communications.

Charlie comments: “This is a fantastic opportunity to work within a progressive, rapidly evolving company and in an exciting and diverse range of markets. My first day has involved meeting with our agency, Strand Financial, on an exciting new advertising campaign for next year, plus a high level group discussion on the future for Financial Widget technology. I look forward to working with the team to drive the business forward.”

Oliver Chadwick adds: “We are delighted to welcome Charlie to Vision Critical at a very exciting time in our development as a company as we move to the next level as a thought-leader in the global business information market. As a business, we now embrace Asset Based Lending, Supply Chain and e-Invoicing, through to Digital Services spaces. Charlie’s role will be pivotal to the inception of balanced marketing and branding programmes in leading organisational and market change.”